19815 Bay Branch Rd
Andalusia, Alabama 36420
(334) 222-2523
HELPLINE: 1-877-530-0002



Facebook    

 

SCAMHC is an approved Mental Health site for the National Health Service Corps Loan Repayment program.  Find out the program details and see if you qualify by visiting: http://nhsc.hrsa.gov/

SCAMHC is an Equal Opportunity Provider and Employer and maintains a Drug-Free Workplace.

SCAMHC serves all individuals regardless of inability to pay. Discounts for essential services are offered based on family size and income. For more information, contact (334) 222-2523 or our 24/7 Helpline at 1-877-530-0002.

 

 


powered by centersite dot net
Child & Adolescent Development: Overview
Resources
Basic InformationMore InformationLatest News
Many Marijuana Vendors Aim Advertising at Kids: StudyHeart Function Rebounds for Kids With COVID-Linked MIS-CWhich Kids Are Most Vulnerable to Severe COVID-19?At-Home COVID Tests Accurate for Ki​ds: StudyCDC Study Shows Power of Flu Vaccine for KidsCOVID Hospitalizations Rising in Kids Too Young for VaccineNearly 600,000 U.S. Kids Had COVID Last WeekWhite House to Give Schools 10 Million Free COVID Tests Every MonthKids' Behavior Worsened With Remote Learning: StudyLater School Start Times Boost Parents' Health, TooUrban Air Pollution Drives Millions of Cases of Asthma in KidsCDC Backs Boosters for High-Risk Kids Aged 5-11, Shorter Time Between ShotsA Better Way to Correct Severe Scoliosis in Kids?Getting Your Child Their Vaccine?  Some Tips on Easing Needle FearsU.S. Hospitals Seeing Record Numbers of Young COVID PatientsSevere Illness in Children Brings Hardship for FamiliesReal-World Data Confirms Pfizer Vaccine Safe for Kids Ages 5-11Family Factors Affect Child's Odds for Cleft PalateAs Omicron Spreads, Child Hospitalizations Climb 30% in Past WeekNew Clues to Sudden Unexplained Deaths in Young KidsSevere Illness in a Child Takes Big Toll on Parents, Siblings: StudyProgram Aims to Get Lifesaving Drugs to Kids With Cancer in Poorer CountriesSchool COVID Outbreaks Drop When Adults Wear Masks, Study FindsMany Overweight Kids Already Have Hardened Arteries, DiabetesCDC Supports 'Test-to-Stay' Strategy for SchoolsJunk Food Ads Reaching Kids Through Livestream Gaming PlatformsWhat Does 'Long COVID' Look Like in Kids?New Drug a Good Treatment Option for Severe Asthma in KidsFebrile Seizures: How to Protect Your ChildNew Treatment Greatly Boosts Survival for Kids With a Rare, Aggressive CancerRisk of Vision Trouble Rises in Children With Type 2 DiabetesMore Time Outdoors May Lower Risk of MS in YouthNew Asthma Drug Helps Kids, But Price Tag Is HighUS Surgeon General Report Warns of Mental Health Crisis Hitting YouthAnother Benefit to Asthma Control for Kids: Less Bullying1 in 3 U.S. Children Lack Adequate Health InsuranceWhat's Behind Unexplained Epilepsy in Kids? A Gene Test May TellIs the Mumps Vaccine Becoming Less Effective?Autism Now Diagnosed in 1 in Every 44 Children, CDC SaysKids With Uncontrolled Asthma at Higher Odds for Severe COVID-19Nearly 7% of U.S. Kids Have Had a Head Injury or ConcussionAre Your Holiday Gifts on the 'Noisy Toy List'?Many Kids, Teens Think Girls Don't Care About Computer ScienceMost Parents Say Their Kids Aren't Thankful Enough: PollPandemic Curbed Kids' Efforts to Lose Excess WeightClimate Change May Not Increase Allergies in Kids With Asthma: StudyNearly 10% of Younger Kids Have Gotten First COVID Vaccine DoseAHA News: Family-Based Programs Targeting Childhood Obesity Can Be Good for Parents, TooCases of Children's Severe COVID-Linked Illness Were Worse in Second WaveFace Masks Don't Hide Emotions From Kids: Study
Questions and AnswersVideosLinksBook Reviews
Related Topics

ADHD: Attention Deficit Hyperactivity Disorder
Childhood Mental Disorders and Illnesses
Parenting

Junk Food Ads Reaching Kids Through Livestream Gaming Platforms

HealthDay News
by Robert Preidt
Updated: Dec 16th 2021

new article illustration

THURSDAY, Dec. 16, 2021 (HealthDay News) -- Children and teens who use livestreaming gaming platforms may be bombarded with influencer-endorsed ads for energy drinks, junk food and alcohol, new research shows.

"This type of marketing can normalize high-fat, high-sugar and high-sodium foods at a time in young viewers' lives when they're developing eating habits that are going to follow them into adulthood," said Caitlyn Edwards, a postdoctoral scholar of nutritional sciences at Penn State University.

"We saw an increase, for example, in alcohol branding, which could normalize the idea that alcohol consumption needs to be a regular thing in a viewership that is still underage," Edwards warned in a school news release.

Livestreaming platforms like Twitch, Facebook Gaming and YouTube Gaming are relatively new but already extremely popular. For example, Twitch says more than 30 million people engage on its platform each day. Almost a quarter of accounts on the Twitch platform belong to people ages 13-17.

On these platforms, users can watch and communicate with gamers as they play video games in real time, as well as chat with other viewers. Once gamers get large enough followings, they may be asked by companies to promote their products as part of a sponsorship.

In this study, Edwards and her colleagues looked at more than 300 food and beverage products with high rates of marketing on social media platforms. The products were divided into six categories: alcohol, candy, energy drinks, processed snacks, soda and restaurants.

Energy drinks accounted for the vast majority (74%) of products advertised, followed by ads for restaurants, soda, processed snacks, alcohol and candy.

What's more, these ads increased substantially during the COVID-19 pandemic, according to the study. The results were recently published in the journal Public Health Nutrition.

"When an influencer is promoting a product, there's interaction happening between the influencer and their viewers that isn't there with traditional print or visual ads," said Travis Masterson, director of the Health, Ingestive Behavior, and Technology Lab at Penn State.

"Because viewers feel like they have a relationship with the influencers, they may be more willing to buy these products as a way to help their influencers succeed and make money from these sponsorships," Masterson said in the release.

The study findings show it's important for parents to know what their children are being exposed to on livestreaming platforms like Twitch, as well as the possible need for regulation, according to the researchers.

"Regulation of food marketing in the U.S. is essentially nonexistent and tends to lag far behind new forms of technology and media," Masterson said. "But it's something that could be considered, especially since there's a high number of young viewers on these platforms and prior research has found that food ad exposure among youth can affect changes in consumption."

More information

The American Academy of Family Physicians has more on energy drinks.

SOURCE: Penn State University, news release, Dec. 13, 2021